Looking Ahead: A Big Year for Us as We Turn 5

As we step into a new year, it feels like a really special moment for us this year, we turn five.

Five years of building, learning, refining, listening, and growing. Five years of incredible support from customers who have shaped this brand as much as we have. And as we look ahead, it feels like the right time to pause, reflect, and share what’s coming next.

This year is about celebrating how far we’ve come  and focusing fully on what we do best.

A Year Focused on Products

At the heart of everything this year is the product.

Over the years, you’ve shared so much valuable feedback with us  what you love, what you’d like to see improved, and what you’ve always wished we’d create. We’ve listened carefully, and this year we’re putting all of that insight into action.

To mark our fifth year, we’ll be developing five new products across the year pieces we’ve always wanted to bring to life, and ones we believe will truly add value to your wardrobe.

This is not about rushing or releasing hastily. It's about refining designs, enhancing fit and function, selecting superior materials, and delivering the absolute best we can. This year is dedicated to quality, intention, and meticulous attention to detail.

Shows We Know and Trust

We’ll also be returning to five carefully chosen shows across the year.

Over time, we’ve learned that consistency matters. We typically attend a show for around three years, giving us the chance to understand how it performs, who it reaches, and whether it’s truly worth continuing. Thanks to that approach, we now have solid data to guide our decisions — and this year’s calendar reflects that.

These are shows that have historically worked well for us, and ones we genuinely enjoy being part of. We’re looking forward to reconnecting with familiar faces and meeting new customers along the way.

Looking Beyond What We’ve Always Done

We’re also exploring some new opportunities this year, including sponsorship of grassroots events.

We’ve always had strong ties to Pony Club and are incredibly grateful for the role it’s played in our journey. But as the brand continues to evolve, it feels like the right time to broaden our horizons and look at supporting other grassroots events within the equestrian community.

It’s an area we’re excited to explore thoughtfully, and we’ll share more as plans take shape.

Welcoming You Back to the Shop

As many of you know, we always take a short break in January — our shop doesn’t have heating, and the winter months give us a chance to reset, plan, and prepare for the year ahead.

We’re really looking forward to fully reopening the shop in February and welcoming you all back. The shop remains such an important part of our business, and this year we’ll continue working on improvements to make it an even better experience for our customers.

You can expect ongoing updates and refinements throughout the year as we invest back into the space.

Thank You for Being Part of This Journey

Turning five feels like a milestone worth celebrating — but we couldn’t have reached it without you.

Your support, feedback, and loyalty continue to shape everything we do, and this year we’re committed to giving you our very best in return.

Here’s to a year of thoughtful products, meaningful connections, and exciting new chapters. We can’t wait to share it with you.

Sophie
Founder